Aetna to Invest $16 Million in India

Hartford, CT-based diversified healthcare benefits firm Aetna International will invest $16 million in its wholly-owned arm, Indian Health Organization India, to offer new health and wellness solutions.

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The company offers a ‘Classic Family Consultation’ annual membership for a fee of $87 (Rs. 5880) for a family of four. Benefits of this membership include unlimited tele-consultations with doctors, ten free doctor consultation vouchers which can be utilized at leading hospitals in India, guidance on nutrition and diet, diagnostics, treatment and pharmacy. The wellness card has been launched in metros of Mumbai, Delhi, Chennai, Bangalore and Hyderabad. Going forward, Aetna through its subsidiary, plans to target 25 cities, reports Forbes.

Commenting on the development, Aetna International president Richard di Benedetto said, “India is a key market in our future growth strategy. The country has tremendous scope for growth in the healthcare sector. Affordability and accessibility are key challenges and our products and services are designed to help with this.”

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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