Amazon Launches Silent Delivery Stations in India

Amazon India launched a Silent Delivery Station in Mumbai in collaboration with Mirakle Couriers a Mumbai-based service partner that employs people with hearing loss. The silent delivery station is part of the last-mile service partner program of Amazon Logistics, where entrepreneurs act as Amazon India’s local distribution network providers, and create the last mile delivery footprint.

All associates working in Amazon’s silent delivery station are trained on safety procedures and customer experience behaviors by the team at Mirakle Couriers via sign language. They use the same technology as hearing associates with some modification in the processes to ease their delivery experience. They deliver packages over a radius of less than 2 miles from the delivery station either by bus or by walking to the destination.

Logo of Mirakle Couriers

Akhil Saxena, vice president, India Customer Fulfillment, said “We are committed to using our resources and infrastructure of innovation and technology to enable diverse communities to succeed. We are proud to have pioneered the ‘Silent Delivery Station’ which is a first-of-its-kind, India-specific innovation from Amazon.”

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.


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