Amazon, Netflix Buy Indian Content

Netflix and Amazon have each set aside about $300 million for acquiring content to attract subscribers in India.

A comparison between the two companies shows that in India, Amazon Prime Video has an early lead over Netflix, with 9.5 million active subscribers since its launch in December, while Netflix has less than half the number at 4.2 million a little over a year after its launch in India. Besides, the subscription amount of about $7.7 is the same at both companies with one difference: Amazon Prime Video’s subscribers get unlimited ad-free, on-demand service for year, while Netflix offers a subscription for a single month.

Movie/Video Production

However, both companies are equally focused on original content and quality to attract new members. The Hindustan Times says: It’s easy to see why India has become the next battle front for Amazon and Netflix for according to venture capitalist Mary Meeker’s Internet Trends report, the number of Internet users in India grew 40% in 2015 to 277 million.


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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.


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