Amazon Video Ramps Local Indian Content

Amazon has signed a deal for 14 stand-up comedy specials in India which will feature some of India’s top comedians. The hour long specials, made in partnership with the country’s entertainment firm Only Much Louder, will begin streaming in May and will be available to viewers in India and also worldwide across 200 countries, says The Hollywood Reporter.

“We want to change the way customers consume entertainment by bringing this fantastic collection by OML’s best comedy talent to Prime members exclusively and on-demand,” Amazon Prime Video India director and country head Nitesh Kripalani said in a statement.

Amazon Prime Video

In related news, Variety reports that Amazon has also struck a content deal with BBC Worldwide, the commercial arm of the British Broadcasting Corporation, which has agreed to license some 600 hours of library content covering factual and pre-school programming to Amazon Prime Video service in India.

“In the last year or so, we have seen digital consumption in India increase exponentially,” Myleeta Aga, senior vice president and general manager of India, BBC Worldwide, said in a statement.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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