AMD to Grow R&D Team in India

In an interview with India’s Economic Times, Sunnyvale, California-based semiconductor company AMD‘s chief technology officer Mark Papermaster discussed the contribution of the company’s R&D facilities in India. These R&D centers are located in Hyderabad and Bangalore, housing over 1,000 of its 6,000-strong global tech team.

Mark Papermaster CTO of AMD

Mark Papermaster CTO of AMD

Excerpts of the interview:

On the role of the India centers
Papermaster: India is a key element of our development team and every aspect of product development. The AMD strategy is focused on three pillars: gaming and immersive apps, which is Virtual Reality and Augmented Reality, compute – which is data centers, high-performance computing and high performance graphics – and semi-custom solutions, where we work with partners on products like the Xbox 1or PS4. The India design center does a lot of key software and IP development with gaming and graphics, chip design and software as well as to create tailored solutions.

On the growth of technologies such as Virtual Reality

Papermaster: Just like in consumer goods, there are tech cycles. Every 12-18 months, we will see new product revisions … it could be better screens or a wireless headset. As it becomes more affordable, more content is likely to be created and apps will take off. All it takes is one killer app for something to become popular.

On areas of focus in the future

Papermaster: There are a couple of areas that we expect to be high growth. One is compute: AMD products are very well suited for machine learning applications as they need CPU and GPU. Immersive computing is another area. It’s a nascent industry and will see significant growth for AMD to develop and support products.

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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