BMW Thrives in India

Munich-based BMW Group India posted a strong double digit growth in 2016 after two years of decline, and has carried the momentum into this year by logging 8% growth till May, confident that this figure will continue to rise in the coming months; it is currently the fastest growing luxury car brand.
BMW 5 Series

The company announced a fresh investment of $20 million. Vikram Pawah, MD and CEO of BMW India said that the firm will focus on profitability, bring in new technology, products, and enhance dealer network and customer engagement. He added that plans to locally manufacture the new 5 Series, will take the number of models made locally to 8, which is almost half its portfolio, reports the Economic Times.

“We are  sitting at less than 2% of overall passenger vehicle market, it can grow to 5-10% in the coming years and BMW would like to drive that growth,” said Pawah.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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