Category — Consumer Goods

Harley-Davidson Launches the 2018 Softail Range in India

Milwaukee, WI-based Harley-Davidson launched its latest motorcycle series, the 2018 Softail range in India. This series, which celebrates the company’s 115th anniversary, comprises of four models – Street Bob, Fat Bob Heritage Softail Classic and Fat Boy with prices ranging from $18,540 to $30,900.


At the launch of the new range of motorcycles, Peter MacKenzie, managing director, Harley-Davidson India and China said, “Our new offerings strongly demonstrate Harley-Davidson’s focus on reinventing products for motorcycle enthusiasts and aspiring riders. The 2018 Softail custom motorcycles have been inspired by Harley-Davidson’s history, authenticity, and styling DNA through a modern lens. The response to the first look has been very positive  and we are confident that the motorcycles will further enhance the sport of leisure motorcycling in India.”

All the four motorcycles in the 2018 Harley Davidson Softail range come with a new engine and several improvements to their chassis and suspension, reports

October 16, 2017   No Comments

Nielsen Partners India’s SnapBizz for Data on Retail Analytics

New York-based global marketing research firm Nielsen Corporation announced a strategic partnership with retail technology start-up SnapBizz, headquartered in Bangalore, India, to provide real-time, actionable insights on products and services for retailers and companies in traditional trade.

Traditional trade stores account for nearly 90 percent of the fast-moving consumer goods sector in India. However, unlike in organized retail, very limited data and insights are available in this sector. The Nielsen-SnapBizz partnership brings together the latter’s point-of-sale technology architecture, which is used in 2,500 kirana (mom and pop) stores, and Nielsen’s expertise in the retail data analytics space. The data captured will provide store-level consumer buying insights on real-time promotions, launches, performance, price efficiency, displays and assortment based on consumer buying patterns, reports BrandEquity.

Kirana Shop in India

“The partnership will enable unorganized kirana store owners to drive business decisions based on data. Traditional trade will continue to play a very significant role for the country’s retail landscape,” SnapBizz chief executive and founder Prem Kumar said.



October 15, 2017   No Comments

Volvo Starts Assembling Cars in India

Swedish  brand Volvo has begun assembling cars at their plant near Bangalore in India. Cars valued $40,000 or more that are brought into the country through the Completely Built Unit route attract an import duty of 100%. So to make the cars more affordable to Indian consumers, Volvo India will go the Completely Knocked Down route paying a 10% import duty on car components.

Volvo’s facility in India has its Scalable Product Architecture (SPA) modular chassis technology on which the company assembled its first XC90 SUV for India. SPA allows a wide range of cars, powertrains, electrical systems and technologies – all of differing complexity – to be fitted on the same architecture, generating significant economies of scale.

Volvo XC90 - Air suspension quotes Volvo Auto India’s managing director Charles Frump as saying, “It’s a moment of great pride for all of us at Volvo Cars. The roll-out of the first locally assembled Volvo car speaks volumes for the company’s commitment to grow further in India. The last three years have been good for us in India.”






October 15, 2017   No Comments

UPS Launches Logistics Facility in India

Atlanta-based UPS, the world’s largest package delivery company and a provider of supply chain management solutions, launched its new integrated logistics facility in Hyderabad, India. “India is one of the fastest growing G20 economies and Hyderabad is fast becoming a ground for implementation of the `Make in India’ initiative, said Jean-Francois Condamine, president, Indian Subcontinent, Middle East and Africa.

Spread over nearly 4,000 square feet, the facility will provide integrated services — small package, supply chain solutions, and contract logistics — to help businesses gain faster and more efficient access to international markets, reports the Times of India.

Rachid Fergati, managing director, Indian Subcontinent, UPS said that sectors such as healthcare, aerospace and manufacturing in the southern state of Telangana, “need logistics partners to create supply chain efficiencies, which is one of UPS’s key focus areas in India. The consolidation of the three key services, backed by UPS’s advanced technology, will help reduce costs, improve efficiency and increase competitiveness for businesses in Hyderabad.”

A warehouse

October 15, 2017   No Comments

Amazon Files Patents for its Drones in India

Using unmanned aerial vehicles, Amazon Prime Air proposes to deliver packages to customers within 30 minutes or earlier, and Amazon Inc., filed a patent application in India for exclusive rights on multi-scale fiducials to be used on its drones to identify them from different distances.

Amazon LogoBusiness Standard reports that these fiducials will have three or more scales, where the child fiducials are nested or linked by a relative position to the parent fiducials, facilitating target identification and tracking. Another application may be focused solely on an innovation that will enable target identification of other drones or similar aerial vehicles. Earlier, Amazon Technologies had filed a patent application in India for a technology that would ensure a quick response from the propellers of a drone in case it detects an object like a human or an animal in its path.

Amazon will expand its drone operations once it establishes the safety and reliability of these systems.

October 12, 2017   No Comments