Category — Consumer Goods

e-Bay India Merges with Flipkart

Online selling platform eBay India, and Bangalore, India-based e-commerce firm Flipkart Group formally concluded their merger process.

Flipkart will own and operate eBay, while the latter will function as an independent entity even as the two firms explore opportunities in cross-border trade. Customers from Flipkart and eBay will get access to both of the firm’s inventories. Additionally, the partnership will provide an opportunity for Flipkart’s sellers to expand their sales globally.

Flipkart Logo

VCCircle reports that eBay had an early-mover advantage in India, but was unable to capitalize on it and lost to younger rivals Flipkart, Snapdeal, and Amazon India.

August 16, 2017   No Comments

Mars Food Acquires Tasty Bite in India

Mars Food, the European arm of Virginia-based Mars Inc, has signed a definitive agreement to acquire Preferred Brands International, based in Connecticut. The deal is expected to close by the fourth quarter of 2017, subject to regulatory approvals.

Preferred Brands International, a manufacturer and marketer of ready-to-heat Indian and Asian food products, in turn, owns a majority stake in subsidiary Tasty Bite Eatables which manufactures the ready-to-eat products under the brand name Tasty Bite in Pune, India. The Economic Times reports that the subsidiary will continue to be listed on the Bombay Stock Exchange after the acquisition.

Tasty Bite Products

Mars Food Global President Fiona Dawson said, “Tasty Bite is a fast-growing Indian/Asian dinner time brand. Upon closing of the acquisition, Mars Food will expand our all-natural vegetarian offerings in the U.S. and leverage Tasty Bite’s strong product development pipeline, flavor expertise and strategic sourcing of quality ingredients throughout our portfolio.”

 

August 16, 2017   No Comments

Amazon’s India Innovations Adopted Globally

Seattle-based Amazon‘s innovations in India are being adopted by its teams from across the globe including its U.S. and European e-commerce arms, Terry Hanold, vice president of Amazon’s international consumer technology, said.

The Times of India reports that a successful innovation, called “seller flex,” allows a seller to make their location available for Amazon to store inventory and help them receive an additional stream of revenue. “We saw customers benefit and that idea has been scaled out to other Amazon marketplaces, allowing us to expand our footprint without having to invest a lot in physical infrastructure,” said Dale Vaz, director of software development at Amazon India.

Amazon’s seller app has tools and features to help sellers do their inventory management and logistics better. “These are India specific tools that we built for sellers to help manage the business more effectively. Now we are rolling this out to other markets including the U.S.,” said Hanold.

To win in India, Amazon shifted focus from Apple to Android mobile devices. “We looked at how we could support customers who are on smaller devices which have less computing power, and we looked backwards, we went into the app and stripped down large portions of it that we believed weren’t useful to the customers. We removed voice search and image search. From 17MB, it came down to 2MB,” Vaz said.
Amazon Logo
 To support the sale of used items, Amazon-owned affiliate, Junglee, built a system which enables Amazon to have a product picked up from the seller’s home, vet, pack, and ship it to the buyer using the Amazon India infrastructure. It also built an escrow account, which allowed the company to hold the money until the buyer could verify the product before the money was transferred to the seller’s account.
Now, this is being implemented in other markets of the e-commerce giant.

August 15, 2017   No Comments

WeddingWire Starts Operations in India

WeddingWire Inc., the Chevy Chase, Maryland-based online marketplace for the wedding industry opened its headquarters in a leased space in Gurgaon, approximately 20 miles southwest of Delhi.

Proximity to Delhi played a role in WeddingWire’s decision to base its headquarters in Gurgaon, reports Bizjournals. “Delhi is the biggest market in India,” said Anoop Kumar, who heads strategy and corporate development at the company. Gurgaon is also a technology hub which hosts Indian operations for companies such as Google, Accenture, and Uber. As a result, there is “a lot of talent there. India represents a large wedding market that is significantly different from the other 14 countries in which WeddingWire operates,”  Kumar added.

WeddingWire Planner

August 10, 2017   No Comments

Walmart India Appoints New COO

Walmart appointed Devendra Chawla as its chief operating officer in charge of merchandising, marketing, and the company’s omnichannel function in India. He will report to Walmart India CEO Krish Iyer.

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Earlier, Chawla worked at Reliance Retail, Coca-Cola, Asian Paints, and the Future Group and has experience in retailer development. Walmart India owns and operates 21  “Best Price” modern wholesale stores in nine states across India. The company is seeking to leverage Chawla’s expertise in food retail since it plans to set up 50 new stores across India over the next three to four years, reports Livemint.

August 9, 2017   No Comments