Category — Consumer Goods

Ford becomes India’s largest Car Exporter

Ford, Nissan, and Volkswagen ship more of their India-manufactured cars to overseas markets than what they sell within India.

Michigan-based Ford has two manufacturing units in the country: at Chennai in the southern state of Tamil Nadu and at Sanand in India’s western state of Gujarat. It has overtaken Korea’s Hyundai in Fiscal Year 2018 to become the largest exporter of cars from India.

In the first nine months of the current financial year (from April 2017 – March 2018) Ford shipped over 134,000 units,  12 percent  more than the previous year.

For the same period, German auto maker Volkswagen exported more than double the number of units it sold in India, while Japanese car maker Nissan shipped more than 46,000 units to export destinations.

Company # Cars Sold in India

(Apr – Dec FY ’18)

# Cars Exported

(Apr – Dec FY ’18)

Ford 62,554 134,575
Nissan 38,928    46,502
Volkswagen 34,979    71,667
GM  Nil    60,707

General Motors decided to stop local sales of its cars in May last year and announced plans to focus exclusively on the export market. The company has shipped over 60,000 cars from India for the same period, and is now the fifth-biggest exporter of cars from the country.

Ford Ecosport

February 12, 2018   No Comments

Liebherr Invests $75 Million in Refrigerator Factory in India

Germany-based manufacturer of refrigeration and cooling appliances, Liebherr, invested $75 million  to set up a manufacturing unit in Aurangabad, India, and plans to roll out a new line of refrigerators in May. The Libherr group evaluated other countries including Europe, Brazil, China and Russia before finalizing its India launch. According to Steffen Nagel, the company’s managing director for sales, India’s rising household income, improving living standards, and product penetration for cooling appliances which is at around 35% are all factors that make the group confident about success in this country.

refigerator by Liebherr

Roman Schafer, Liebherr Appliances Business Development executive said, “Our first phase of production is designed to have a production of 500,000 units, and this is going to happen in next five years.” He added, “Everything will be locally produced. We have a local sourcing strategy and only those components will be imported which are not available here.” Schafer disclosed that in the second phase of development Liebherr will export some of its products to neighboring countries.

February 10, 2018   No Comments

Walmart Localizes Sale Strategies in India

In India, Walmart’s  “wholesale” stores are known as Best Price Modern Wholesale stores, Walmart India, which owns and operates 21  locations serving local merchants who buy products for re-sale to consumers. It has adapted to the demands of its clients, who must become members in order to shop there.

-> The stores have multiple employees in every aisle to help shoppers understand offers and locate the products they’re looking for.

-> Special offers and discounts are regularly announced on speakers located throughout the store.

-> Store have multiple ‘Try, Buy, and Save’ counters where customers can try a food product before buying it.

->  These stores are decorated for Indian holidays and offer additional seasonal discounts.

 

Walmart best price store in India

Walmart’s Best Price store in India

Walmart India’s practices of local sourcing, and initiatives focused on enhancing skills training, environment sustainability, female empowerment, and community development, are an effort to   maintain a positive image in the country

February 9, 2018   No Comments

Amazon India Scales Up Grocery Delivery Operations

Amazon India has started hyperlocal grocery deliveries, including fresh vegetables and fruits from its own stores, in the cities of Bangalore, Delhi-NCR region, Mumbai, and Hyderabad. Two years ago Amazon used to deliver groceries including fresh produce from third party stores such as Hypercity and BigBazaar in under two hours, where it handled the delivery part.

Called ‘Nowstore’, these new stores supply everything from fresh fruits and vegetables to packaged foods, household supplies, baby products, and even appliances and electronics; but they are not open to customer walk-ins, and are known as ‘dark stores’ in industry jargon.

Amazon Logo

January 29, 2018   No Comments

NY-Based IFF Establishes Fragrance Factory in Andhra

New York-based International Flavors & Fragrances Inc.(IFF), broke ground on a flavors and fragrances plant located in Sri City, in the southern state of Andhra Pradesh in India. Part of a larger investment into the Greater Asia region, the plant is expected to be commercialized in December 2019. The new facility will be the largest manufacturing facility in India as also the largest IFF site in Greater Asia and will occupy a 32-acre plot to serve IFF customers across India and the region.

Andreas Fibig, chairman and CEO of the company said, “In this economically vibrant country, it is critical that we invest to provide our customers with winning tastes and scents. This new facility will be fitted with capabilities tailored for our customers’ needs.”

Andreas Fibig

Andreas Fibig, Chairman and CEO, IFF

Managing director for India, M.G. Prakash said, “IFF India has a rich talent pool that provides cutting-edge solutions to our customers for their flavor and fragrance needs. We are proud to be a part of the growth of the Indian economy and the communities where we operate. “

January 28, 2018   No Comments