Category — Consumer Goods

India to Double Import of Washington Apples

Rebecca Lyons, International Marketing Director, Washington Apple Commission, (a self-governing body of growers and packers) told newspersons that the ‘Red Delicious’ variety of Washington Apples will flood India from September, with a record import till August 2018; and that imports of the fruit is likely to double this year to nearly 5.5 million tons.

Red delicious variety of Washington Apples

Keith Sunderlal, the India representative of the Washington Apple Commission, said that the Commission wants to focus on tier-2 and tier-3 cities of India by increasing branding and creating more awareness about Washington Apples, which are currently available in over 100 cities reports BusinessLine.


April 12, 2017   No Comments

Publicis Worldwide Launches Advertising Firm in India

Headquartered in Paris, Publicis, the advertising and public relations company, announced that it will launch Marcel, an innovative and creative shop in Mumbai, India. Marcel was created to help brands thrive in the digital age. It leverages big data, technology, and storytelling to create solutions. Its clients include iconic brands such as Ray-Ban, Uber, and Instagram, among others.

Digital Marketing Elements

Charles Georges-Picot, global CEO, Marcel, said, “We are thrilled to open a new office in Mumbai. Marcel is a precious brand that we only share with like-minded people. I know that together we will create amazing work. It is what drives us at Marcel.” The management team in India is led by Saurabh Varma, CEO, Publicis Communications, India, reports the Economic Times.



April 3, 2017   No Comments

India to Be Third Largest Consumer Market

In a report released mid-March, the Boston Consulting Group said that by 2025 India will be the third largest consumer economy in the world.

Forbes reports the factors in India’s favor:

A greater number of the underprivileged population that used to account for 44% in 2005 have moved up the ladder and this has raised the number of the working class to 45%.

Between 2005 and 2016, what the Boston Consulting Group refers to as the “aspirers” — or the upwardly mobile — went from 8% of Indian households to 15% and by 2025, this sector is projected to be 20%.

Affluent Indians have gone from 3%, or roughly seven million households back in 2005 to 17 million last year. That is seen rising to 33 million by 2025.

Some 60% of Indians prefer and are willing to pay extra for a Made in India stamp.

Now, as adult children move out of their parents’ homes and seek accommodation, the real estate market is looking up.

Educational opportunity, as well as healthcare for women in India is getting better, the consulting group says. From 2005 to 2014, the enrollment rate of girls in secondary education went from 45.3% to 73.7%. It’s now greater than that of boys in the high school level.

In higher education the enrollment rate of young women is 20% versus 22% for young men. “This shift will have a broad impact on societal factors long term, such as workforce demographics and economic independence. If you have something to sell, India is now an on-radar must,” reports Forbes.

A Mall

March 28, 2017   No Comments

Diageo’s India Business Center May Serve 70 Global Markets

Diageo Enterprise Operations, which provides U.K.-based liquor company  Diageo, its customers and suppliers with shared business functions, is located in India’s southern city of Bangalore. The center will offer new services in the technical IT area – including data, analytics and technology and it will also establish “a robotics center of excellence”.

Ivan Menezes CEO, Diageo

Ivan Menezes CEO, Diageo

Speaking at the launch last month, CEO Ivan Menezes said, “In the next three years, it is likely to become one of Diageo’s biggest business centers supporting Diageo’s customers, suppliers and employees, providing services to 70 global markets for Diageo”, reports The Spirits Business.

March 26, 2017   No Comments

India’s Flipkart Raises $1.4 Billion Funding

Flipkart Private Ltd, the Singapore-based holding company of India’s e-commerce marketplace Flipkart, based in Bangalore, closed a $1.4 billion funding round with backing from Chinese Internet giant Tencent, eBay, and Microsoft. Post funding, the valuation of India’s most highly valued startup is now $11.6 billion from a previous high of $15 billion. The investments will give Flipkart a possible entry into the peer-to-peer e-commerce market.

Flipkart Logo

eBay will sell its Indian business to Flipkart in part exchange for an equity stake; however, it will continue to operate as an independent entity. Tencent, a leading provider of internet value-added services, will become a “strategic investor”, bringing experience in linking social networking, and e-commerce reports CNBC.

“This deal reaffirms our resolve to hasten the transformation of commerce in India through technology,” co-founders Sachin Bansal and Binny Bansal said in a press release.

March 23, 2017   No Comments