Category — Food Processing

Mondelez Targets $20 Million in Indian Online Sales

Ganesh Kashyap, senior director of e-commerce growth platforms at Mondelez said that the company was targeting $1 billion in e-commece revenue globally by 2020, and expect a third of it from Africa, Middle East, Europe and Asia; online sales from India, which is less than 1% now, would contribute 5% of this target.

Mondelez developed India’s first virtual candy store at Amazon India. The company also partnered with other e-commerce marketplaces in India such as Snapdeal and BigBasket to carry its products such as cookies and chocolates. Mondelez launched its Bournvita Biscuits exclusively online in India before bringing them into traditional retail outlets.

Toblerone by Mondelez

More recently, Mondelez  has established its own retail portal in India which is focused on novel ways businesses can gift its products during festival seasons. CEO Irene Rosenfeld said, “Our e-commerce investments [in India] continued to drive solid share gains.”

January 19, 2018   No Comments

Amazon India to Launch Online Grocery Marketplace

With the Government of India’s approval to invest $500 million in its food retail business, Amazon India will soon commence its online grocery and food retail division. Amazon has almost doubled its authorized capital to $4.74 billion matching its earlier capital commitment of $5 billion made in June, 2016.

The company has already launched Amazon Now, an app to facilitate home delivery of food and grocery items from designated grocery chains. Currently, Amazon’s warehouses in India do not store food items to meet the Amazon Now demand, but will do so from March onward this year.

basket of vegetables

India’s online grocery and food retail market is set to witness more competition as Alibaba along with Paytm Mall is set to acquire about a 35% stake in hyperlocal grocery delivery startup BigBasket against an investment of $300 million. Flipkart is also aggressively looking to enter the food retail business in India.

January 11, 2018   No Comments

Hershey Test Markets India’s Soya Brand ‘Sofit’ in U.S.

Pennsylvania-based Hershey acquired the Sofit brand after buying out India’s Godrej Group from its joint venture, Godrej Hershey Ltd., in 2012. And now, Hershey plans to introduce Sofit, (a brand synonymous with soya milk, since it was first introduced in the year 2004 by Godrej Hershey Ltd.) in the U.S. market as a seed-based protein bar in the snacking category.

Praveen Jakate, chairman & managing director, Hershey India, said, “We want take Sofit to the U.S. to make it bigger. We want to capitalize on the legacy of the Indian brand since soya can be a platform to grow and do things, as it is a source of protein.”

A tetrapack of Sofit soya milk

The company said India has emerged as its fastest growing market, clocking net sales growth of 16 percent, and that it is planning to invest $50 million over five years in the country, reports Business Line. Steven Clay Schiller, president international, Hershey, said, “We want to make India an export hub and want to import and export our products into India. We should be able to sell without having trade barriers which will make it easy to do business.”

December 15, 2017   No Comments

Coca Cola India Restructures, Targets $2.5 Billion by 2020

Coca-Cola India will restructure its business to achieve its  annual sales target of  $2.5 billion by 2020. The company, that currently distributes its products through two million outlets across 25 Indian states, aims to launch one million new outlets in the next few years. Plans also include the setting up of the Premium Division to service customer requirements around niche and premium beverages – “Smart” Water, frozen fruit desserts, mixers and tonic water, and amalgamating the existing Alternate Beverages Division to the mainstream distribution system.

A Coca-Cola Advertisement

The company will now operate through seven zones, instead of the current five, and “will have a leaner corporate office and a much strengthened sales and supply-chain organization,” a company release said, per Business Standard.

“It was very clear from our research, conversations, and market data that today we are not structured in a way that allows us to fully leverage our scale and market capabilities,” Hindustan Coca-Cola Beverages chief executive Christina Ruggiero said.


December 9, 2017   No Comments

India to Limit Use of Anitbiotics in Livestock

To ensure that the residue of antibiotics in meat does not lead to the development of antimicrobial resistance in humans, India’s Federal Ministry of Health aims to cap the maximum acceptable limits of antibiotics in food from animal sources.

Accordingly, the ministry has sent a notification to the state-owned  which suggested, “maximum permissible limits of 37 antibiotics and 67 other veterinary drugs be prescribed for chicken.”

an image of anitbiotics

The industry body invited all stakeholders, including the general public, to submit their input on this issue by December 6. All comments received will be evaluated by a scientific panel, who will then make its recommendations. Once the Food Safety and Standards Authority approves of the changes, India’s Ministry of Health will make amendments to the law.

Globally, use of antibiotic and pharmacologically active substances are prohibited in food stuff of animal-origin including fish and fisheries products, reports FoodMarketing&Technology.

November 30, 2017   No Comments