Category — Market Entry

OceanSpray Explores Expansion to India

 Massachusetts-based OceanSpray chairman, Peter Povitar Dhillon, who recently visited India as part of a seven-member delegation said, “We went to India to explore opportunities of doing business there. As a global company, we recognize the huge potential of the Indian marketplace.”

Cranberries from Ocean Spray

Dhillon and his team met the Minister for Food Processing, Harsimrat Kaur, the CEO of Invest India, Deepak Bagla (no relation of mine!), and many senior government and business leaders.

“We went there to understand the marketplace because the culture of doing business in India is very different. It was a very positive trip. Now we are thinking about the best ways to educate Indians about the unique benefits of cranberry,” Dhillon added.

April 25, 2017   No Comments

iPhone SE Will Be Manufactured in India

ICT Service Management Solutions, owned by Taiwan’s Wistron Corporation (Apple’s original equipment manufacturer) will manufacture the iPhone SE at its factory located in Yeshwanthpur, a suburb of Bangalore.

Forbes reports that Wistron obtained an official certification from the Bureau of Indian Standards for Model A1723, which is the 4-inch iPhone SE with a small screen. “With its great screen with brightness and colors, it is an ideal phone for those who are using Apple for the first time. It will go well with Indian buyers,” said Amit Misra, an IT analyst from Bangalore. ”

iPhone SEWith aim of getting a significant share in the India market, Apple discounted the iPhone SE to Rs. 19,999 or  $310.

April 21, 2017   No Comments

MIT Grads Provide Biodegradable Sanitary Pads to Rural India

A startup, Saathi (meaning ‘companion’ in Hindi), founded by three graduates from the Massachusetts Institute of Technology and a graduate from Nirma University in India, is hoping to improve access and waste disposal of sanitary pads for women in rural India.

275,000,000 women in India cannot access pads because they are too expensive (also scarcely available, and difficult to discard). “Only 16 percent of women have access to sanitary pads in India,” Kristin Kagetsu, co-founder and CEO of the company told NBC News during an interview at the company’s production facility, located outside Ahmedabad, in India’s western state of Gujarat.

The sanitary napkins are eco-friendly: they are made from locally-sourced banana fiber, which is highly absorbent and biodegradable; it doesn’t have to be burned when disposed, thus helping to reduce greenhouse gas emissions.

Banana Fibers

Fibers from the banana tree

Saathi is one of the finalists in the Health and Wearable Technologies category at SXSW, Austin, Texas. It is looking  funding this project, and according to its website, $12,737 have been raised toward a target of $20,000.

April 19, 2017   No Comments

Publicis Worldwide Launches Advertising Firm in India

Headquartered in Paris, Publicis, the advertising and public relations company, announced that it will launch Marcel, an innovative and creative shop in Mumbai, India. Marcel was created to help brands thrive in the digital age. It leverages big data, technology, and storytelling to create solutions. Its clients include iconic brands such as Ray-Ban, Uber, and Instagram, among others.

Digital Marketing Elements

Charles Georges-Picot, global CEO, Marcel, said, “We are thrilled to open a new office in Mumbai. Marcel is a precious brand that we only share with like-minded people. I know that together we will create amazing work. It is what drives us at Marcel.” The management team in India is led by Saurabh Varma, CEO, Publicis Communications, India, reports the Economic Times.

 

 

April 3, 2017   No Comments

Flexible Office Concepts Gain Traction in India

To set up its presence in India, China‘s e-commerce firm Alibaba rented 30 seats in a flexible office in Bangalore. The deal for the dedicated seats or private studios is with co-working community venture CoWrks one of the largest commercial real estate developers in the country.

Inside an Office

Sidharth Menda, CEO at CoWrks, said many corporations have been rethinking their real estate strategy to now include working out of CoWrks. Bangalore-based data tracking firm Tracxn says that currently there are 61 sites where co-working spaces are available in India of which 16 were set up last year. Start-ups and e-commerce firms opt for such spaces to keep overheads low, reports the Economic Times.

March 29, 2017   No Comments