Category — Media & Entertainment

Sony Yay! Launches Kids’ Channel in India

Sony Pictures Networks India has launched a children’s channel Sony Yay! taking on Disney India, Viacom18 (which runs Nick and Sonic), Turner India (Cartoon Network, Pogo and Toonami), Discovery Kids and Indian company SunTV’s kids channels.

According to a recent entertainment-industry report by consulting firm KPMG India, local content makes up 50 percent of programming for leading juvenile channels, and initially, Sony Yay! will feature locally produced content including animated shows, says The Hollywood Reporter.

Logo of Sony Yay!

The channel is targeted for children aged 2 to 14. Company CEO N.P.Singh said: “It goes without saying that the Indian television industry is at an interesting crossroads, with the kids genre being a front-runner in demanding innovation and freshness.”

April 17, 2017   No Comments

Amazon, Netflix Buy Indian Content

Netflix and Amazon have each set aside about $300 million for acquiring content to attract subscribers in India.

A comparison between the two companies shows that in India, Amazon Prime Video has an early lead over Netflix, with 9.5 million active subscribers since its launch in December, while Netflix has less than half the number at 4.2 million a little over a year after its launch in India. Besides, the subscription amount of about $7.7 is the same at both companies with one difference: Amazon Prime Video’s subscribers get unlimited ad-free, on-demand service for year, while Netflix offers a subscription for a single month.

Movie/Video Production

However, both companies are equally focused on original content and quality to attract new members. The Hindustan Times says: It’s easy to see why India has become the next battle front for Amazon and Netflix for according to venture capitalist Mary Meeker’s Internet Trends report, the number of Internet users in India grew 40% in 2015 to 277 million.


April 15, 2017   No Comments

India’s Media & Entertainment Sector to Grow at 13.9%

According to the FICCI-KPMG media and entertainment industry report 2017, released on the inaugural day of the three-day annual media conclave FICCI FRAMES, this sector in India is projected to grow at a pace of 13.9% CAGR during 2016–21, with advertising revenue expected to increase at a CAGR of 15.3%.

Excerpts of the report from the Economic Times:

  • Television is expected to grow at a CAGR of 14.7 percent over the next five years and both advertisement and subscription revenues are projected to exhibit strong growth at 14.4 percent and 14.8 percent, respectively.
  • Print is projected to continue its growth at 7.3 percent, due to continued readership growth in vernacular markets and advertisers’ confidence in the medium, especially in tier II and tier-III cities.
  • The film sector is forecast to grow at a CAGR of 7.7 percent, as revenue streams broaden driven by the growth of regional content, expansion in overseas markets, and higher digital revenue streams.
  • Digital advertising is expected to grow at a CAGR of 31 percent forming 27.3 percent of the total advertising revenues.
  • The animation and visual effects industry is projected to grow at a CAGR of 17.2 percent, led by the continued growth in outsourced services, and the increasing use of animation and VFX services in India’s television and film space.
  • The Out of Home segment is estimated to grow at a CAGR of 11.8 percent due to the development of regional airports, privatization of railway stations, growth in smart cities, setting up of business and industrial centers, and a growing focus on digital Out Of Ho
  • Radio is expected to grow at a CAGR of 16.1 percent, with the commissioning of new stations in both existing and new cities, and introduction of new genres.
 Media Sources

March 24, 2017   No Comments

SFO International Film Fest to Honor India’s Shah Rukh Khan

The San Francisco International Film Festival, to be held April 5-19 at various venues throughout San Francisco and Berkeley, Calif., will pay a special tribute to Bollywood star Shah Rukh Khan. This event will take place April 14 at 8:30 p.m. at the Castro Theater in San Francisco, and will be followed by a screening of Khan’s 2010 film, “My Name is Khan,” in which the city of San Francisco formed the backdrop.

India West reports that according to the San Francisco International Film Festival, “To muster an American equivalent to Shah Rukh Khan, you’d have to combine several high-wattage celebrities – Brad Pitt plus Tom Cruise plus Will Smith – and it still wouldn’t be enough.”

A Scene from the movie My Name is Khan

As part of this tribute, director and producer Brett Ratner will moderate an intimate conversation with the actor, producer, and humanitarian, exploring his unique balance between commercially-minded cinema and artistic values.


March 22, 2017   No Comments

Amazon Expands Prime Video in India

Having launched its Prime Video at a lower price than Netflix, Amazon India is now consolidating partnerships to expand its user base in the country. It recently partnered with Vodafone, which, after its merger with Idea Cellular in a $23 million deal, is the biggest telecom company in the country with a customer base of 400 million. Amazon aims to penetrate this user base and also build a competitive edge against Reliance Jio and other Indian service providers that are offering streaming services on mobile phones.

Forbes reports that Amazon India is focusing on local content and targeting smartphone video consumers in India. Mint claims that India is expected to have 650 million internet users by 2020, making it a huge market for video-on-demand consumption.

Amazon Prime Video

Amazon’s strategy of partnering with a telecom operator that can provide 4G services on mobile phones will likely work since the majority of India’s population is not likely to invest in a fast landline broadband connection to view content on large screens.


March 20, 2017   No Comments