Category — Entertainment Business

Amazon Launches Fire TV in India

Amazon launched its Fire TV stick in India  with Amazon’s Prime Video India director and country head Nitesh Kripalani and Amazon Fire TV vice president Marc Whitten at the launch. India is the fifth country where the device becomes available after the U.S., U.K., Germany and Japan.

Priced at $62, the Fire Stick stick comes pre-loaded with  Amazon Prime Video and rival platforms, such as Netflix, Fox India’s Star network-owned Hotstar, Viacom18’s Voot and Indian film major Eros International’s ErosNow, among others. Additionally, the device offers access to YouTube, various gaming apps and more, says The Hollywood Reporter.

Amazon Fire TV Stick with Voice Remote

Amazon Fire TV Stick with Voice Remote

Whitten said, “Fire TV Stick also offers data monitoring and other features to help customers in India get the most from their data plan and stream more content using less bandwidth.”

 

 

April 26, 2017   No Comments

Emma Watson Wears Indian Bodice

In Beauty and the Beast, Disney‘s film set in France, Britain’s Emma Watson, starring as Belle, wears a beautiful, delicately hand embroidered bodice created by India’s artisans. “They used a technique called ‘Aari work’ which is a very fine chain stitch traditional to the Kutch area of Gujarat,” said assistant costume designer Sinead O’Sullivan. She went on to mention that the style of embroidery “lent itself very nicely to eighteenth century French floral design.”

Aari Embroidery from Kutch

CNN reports that Anaita Shroff Adajania, fashion director for Vogue India and a stylist in the Indian film industry said, “It’s not just the film industry that’s turning to India. Some of the biggest names in fashion get their work done in the country.”

Former First Lady Michelle Obama wore the creations of Mumbai-born designer Naeem Khan on two occasions while Bibhu Mohapatra from India’s eastern state of Orissa has created outfits for Lupita Nyong’o, Jennifer Lopez and Gwyneth Paltrow.

March 28, 2017   No Comments

Dubbed Hollywood Films Boost Revenue in India

At the FICCI FRAMES conference in Mumbai, an annual entertainment industry report by consulting firm KPMG stated that there was a 10 percent increase in Hollywood film revenue in India in 2016, and that The Jungle Book was the highest-grossing Hollywood film in India ever, collecting  $38.2 million last year.

The report added that this growth was driven by increasing contribution of dubbed versions, highlighting that over the last two to three years, “nearly 40 percent of English releases are dubbed in at least one local language” in India.

The Jungle Book Poster

The Jungle Book

The report also noted that the rising trend of Indian actors featured in Hollywood films, such as Irrfan Khan, who starred with Tom Hanks in Inferno, was another growth factor Hollywood’s share of the Indian market is estimated at about 10 percent, says The Hollywood Reporter.

 

March 23, 2017   No Comments

SFO International Film Fest to Honor India’s Shah Rukh Khan

The San Francisco International Film Festival, to be held April 5-19 at various venues throughout San Francisco and Berkeley, Calif., will pay a special tribute to Bollywood star Shah Rukh Khan. This event will take place April 14 at 8:30 p.m. at the Castro Theater in San Francisco, and will be followed by a screening of Khan’s 2010 film, “My Name is Khan,” in which the city of San Francisco formed the backdrop.

India West reports that according to the San Francisco International Film Festival, “To muster an American equivalent to Shah Rukh Khan, you’d have to combine several high-wattage celebrities – Brad Pitt plus Tom Cruise plus Will Smith – and it still wouldn’t be enough.”

A Scene from the movie My Name is Khan

As part of this tribute, director and producer Brett Ratner will moderate an intimate conversation with the actor, producer, and humanitarian, exploring his unique balance between commercially-minded cinema and artistic values.

 

March 22, 2017   No Comments

Amazon Expands Prime Video in India

Having launched its Prime Video at a lower price than Netflix, Amazon India is now consolidating partnerships to expand its user base in the country. It recently partnered with Vodafone, which, after its merger with Idea Cellular in a $23 million deal, is the biggest telecom company in the country with a customer base of 400 million. Amazon aims to penetrate this user base and also build a competitive edge against Reliance Jio and other Indian service providers that are offering streaming services on mobile phones.

Forbes reports that Amazon India is focusing on local content and targeting smartphone video consumers in India. Mint claims that India is expected to have 650 million internet users by 2020, making it a huge market for video-on-demand consumption.

Amazon Prime Video

Amazon’s strategy of partnering with a telecom operator that can provide 4G services on mobile phones will likely work since the majority of India’s population is not likely to invest in a fast landline broadband connection to view content on large screens.

 

March 20, 2017   No Comments