Category — Communication across Cultures

Regional Languages Drive India Smartphone Sales Further

With nearly as many smartphone users as the U.S. has people, India is already one of the world’s hottest mobile markets, with America’s Apple, Korea’s Samsung, China’s Oppo, Vivo and Xiaomi jostling for market share with Indian brands such as Micromax.

Nubia Smartphone

India’s 300 million smartphone users could grow by more than 50% in the next few years, reports CNN Tech giving reasons for this:

  1. 1 billion Indians do not yet have a smartphone — a huge market opportunity.
  2. More than 66% of India’s 1.3 billion people still don’t have access to the Internet, and when they do so over the next decade, it will likely be through mobile devices. “Mobile has already become the primary device from which users access the internet,” says Shobhit Srivastava, an analyst at Counterpoint Research, a global industry analysis firm headquartered in Hong Kong.
  3. India has many regional languages, and many of the country’s newest mobile users are discovering the Internet in one of them. “One of the major reasons the smartphone hasn’t been able to penetrate rural or [smaller] cities is because it’s all in English. You need to have the regional languages, and a lot of players have understood that. They are investing in putting regional languages in their smartphones, turning this challenge into a differentiating factor for themselves,” Srivastava added.
  4. India has more than 100 smartphone brands catering to a variety of budgets.

October 4, 2017   No Comments

India Jumps to 14th Spot as Best Country for Expats

In HSBC’s latest ‘expat explorer survey’ that covered 27,587 expats from 159 countries and territories in March and April this year, India moved up the global rankings by 12 places to take the 14th spot in terms of best country for expats to live and work in.

“India draws many expats for work and financial opportunities, but new arrivals here often find their family life improves significantly too,” the survey found. The country has also emerged among the top 10 countries among expats for professional development, reports Money Control. “The number of resident expats who recommend the country for career progression has increased by 12 percentage points since 2016 to almost 63 percent, placing it seventh in our ranking for career progression,” HSBC said.

Architecture in Jaipur

48 percent of expat children easily made new friends according to their parents, ranking India third in the world for this parameter. With an average $176,408 gross personal income per year — one of the highest in the world — over 50 per cent of the expats said India is a good place to start a business.

 

September 30, 2017   No Comments

WeddingWire Starts Operations in India

WeddingWire Inc., the Chevy Chase, Maryland-based online marketplace for the wedding industry opened its headquarters in a leased space in Gurgaon, approximately 20 miles southwest of Delhi.

Proximity to Delhi played a role in WeddingWire’s decision to base its headquarters in Gurgaon, reports Bizjournals. “Delhi is the biggest market in India,” said Anoop Kumar, who heads strategy and corporate development at the company. Gurgaon is also a technology hub which hosts Indian operations for companies such as Google, Accenture, and Uber. As a result, there is “a lot of talent there. India represents a large wedding market that is significantly different from the other 14 countries in which WeddingWire operates,”  Kumar added.

WeddingWire Planner

August 10, 2017   No Comments

‘Made in India’ LinkedIn Lite Extends to 60 Countries

 Sunnyvale, CA-based LinkedIn announced the roll out of its LinkedIn Lite app to Android users in India. Akshay Kothari, Head, LinkedIn India, said, “We have now been able to take all the LinkedIn experience and package it into an app that is less than 1 megabyte. This app will soon be extended to more than 60 countries.”

LinkedIn Lite, a mobile website for faster connectivity in weak network areas, was launched during CEO Jeff Weiner‘s visit to Bangalore in September last year, and is entirely developed by the company’s R&D unit in Bangalore. “We are seeing a lot of growth coming from tier-2 and tier-3 towns due to this initiative. In the past six months, unique visitors to our mobile site has doubled while the engagement on our site has gone up threefold,” Kothari added. The Economic Times reports that students have also been a key growth area for LinkedIn India, due to another India-made product, LinkedIn Placements, that has helped the company improve signups among students in the country, Kothari said.

LinkedIn is investing a lot of time in the learning space, developing more student-oriented content on its platform and on its online learning company Lynda.

LinkedIn Logo

August 9, 2017   No Comments

Voice of America Facilitates Pronunciations of Indian Words

With the advance of technology and its ongoing refinement, far-flung areas of the world are getting closer and closer. Business, education, travel, and media reference a plethora of cultures more than ever before.

In 2000, Voice of America‘s pronunciation guide was developed to help media with tricky pronunciations. Now it is an invaluable tool for a broader audience. “People all around the world use it thousands and thousands of times a day,” said Jim Tedder, the broadcaster responsible for the guide. He noted that usage spikes around major world events. VOA’s guide is codified, public and it includes spoken samples, reports the Washington Post.

Try pronouncing these words as they are pronounced in the phonetic languages of India:

Modi, Narendra – nah-rehndrah   moh-dhee

Gujarat – guh-jah-rath

Kashmir – K-ush-meer

Hyderabad – h-eye-dhrah-baadh

Arun Jaitley – uh-roon    jay-th-lee

Namasthe – nah-mus-thay

Avatar – uh-vah-thaar

Chutney – ch-ut-nee

Make in India Poster

 

 

 

 

 

 

 

 

June 25, 2017   No Comments