Category — Communication across Cultures

Amazon Has Localized Five Marketing Strategies for India

Aware that India’s challenging e-commerce market should be worth $127 billion in 2025, up from $11.2 billion last year, Seattle, Washington-based Amazon is doing things differently in India, reports the Wall Street Journal.

  1. Allowing cash-on-delivery payments: Due to consumers’ fear of online fraud coupled with the fact that the majority of consumers do not have credit/debit cards, Amazon delivery staff are authorized to collect cash payments for the ordered goods.
  2. Motorcycle deliveries: Congested roads in India sometimes hamper timely deliveries. Using motorcycles for this purpose, Amazon has been able to reach people in hard-to-access  places.
  3. Advertisements in Hindi: The company’s television commercials project the large variety of goods (80 million) available on its site. The commercials that are in Hindi, emphasize family bonds, and the penchant for Indians wanting more choices: “Aur Dhikao” (show more).
  4. Smaller warehouses: Because of transporting challenges, Jeff Bezos, chief executive of Amazon, recommended using a greater number of smaller facilities to store goods awaiting delivery.
  5. “Amazon Chai Cart” program:  Amazon devised a three-wheeled, mobile tea cart which it wheeled through cities’ business districts as part of its “Amazon Chai Cart” program, to discuss and attract retailers over a cup of tea.
    According to Amazon, the cart traveled more than 9,000 miles in 31 cities, interacting with more than 10,000 sellers and serving some 37,200 cups of tea.Amazon Logo

November 17, 2016   No Comments

Google Delivers the Internet on Bicycles in India

Alphabet Inc unit Google has partnered with India’s Tata Trusts in launching  “Internet Saathi” (Internet partner)  to empower women and their communities in rural India by enabling them to use the Internet and benefit from it in their daily lives. The joint initiative is aimed at bridging the technology gender divide, explains Tata Trusts.

Launch of Internet Saathi

Launch of Internet Saathi

Equipped with bicycles with large boxes on the back containing internet-enabled devices running Google’s Android mobile operating system, the guides ride their bicycles from one village to another showing women how to search for information, using Facebook Inc.’s WhatsApp messaging service, and even just using a smartphone to make a call, says the Wall Street Journal.

A year into the launch, the program’s 9,000 female tutors have imparted a better understanding to more than 1 million women of how being connected could improve their lives.

October 4, 2016   No Comments

USPS To Commemorate Festival of Diwali

Wednesday, Oct 5, the U.S. Postal Service will commemorate the Hindu festival of Diwali with a Forever stamp. The first-day-of-issue dedication ceremony will take place at the Consulate General of India, New York.

The stamp design is a photograph featuring a traditional lighted diya or oil lamp placed on a sparkling gold background. These lamps are usually made from clay with cotton wicks dipped in clarified butter known as “ghee” or in vegetable oils.

Forever Stamp on Diwali

Diwali is a shortened version of the Sanskrit word Deepavali, which roughly translates as “a necklace of lights”, and it celebrates the triumph of good over evil. This Forever stamp will also be equal in value to the current First Class Mail 1-ounce price.

September 2, 2016   No Comments

Amazon Focuses on India for e-Commerce Growth

With benefits such as two-day free shipping, free video and music streaming, and a heads up on instant deals, Amazon Prime members drive revenues for the company, and Amazon is looking to replicate the same model in India, which it considers to be a region of huge opportunity.

Forbes reports that Amazon is scouting Indian production houses for building its local video streaming content and is also hiring industry experts to set up its Prime Video team. It will invest $300 million in creating original video content for Prime Video. This investment is part of the $3 billion fresh funding for India announced by the company earlier this year. Video-on-demand is at a nascent stage in India and is expected to witness significant growth in the next five years, with subscribers expected to grow to 105 million by 2020 from the 15 million figure forecast for 2015.

Amazon Logo

For Amazon to establish itself as a dominant player in the e-commerce market, it will have to adapt its Prime memberships to suit the value conscious consumers in India. Prime Video can play an important role and Amazon’s investment in creating original content for its video-on-demand service will be well worth it.

July 23, 2016   No Comments

Lionsgate Studio Launches Globalgate, Targets India

Santa Monica, California-based Lionsgate, global content leader whose feature films, television programming and digital content touch consumers around the world, hopes to tap specific international markets with a new partnership: Globalgate Entertainment. This  initiative teams the studio with executives Paul Presburger, William Pfeiffer and Clifford Werber.

Globalgate  plans to identify and produce films in local languages that consortium partners will distribute and co-finance via Globalgate Fund, and it expects to form alliances soon in China, India, and other major markets, reports Deadline. It will open “an opportunity to grow our presence in local-language films, leverage the content in our library and further mine exciting new IP and talent around the world,” Lionsgate CEO Jon Feltheimer says.

Lionsgate

“Local language films are competing successfully with Hollywood studio releases in market after market, representing a large and growing share of the box office in key territories around the world,” Lionsgate’s three partners said in a joint statement.

July 11, 2016   No Comments