Category — Communication across Cultures

Facebook Rolls Out Express Wi-Fi in India

Facebook announced the commercial launch of Express Wi-Fi, its second attempt to bring millions of Indians online at an “affordable” fee. The service is currently available in the four Indian states of Uttarakhand, Gujarat, Rajasthan, and Meghalaya, where the company has 700 hotspots through other internet providers. It has also partnered with Airtel, (currently India’s largest telecom operator), to launch an additional 20,000 hotspots. Customers can sign up for daily, weekly, or monthly plans that cost about $0.15 a day.

“Express Wi-Fi is designed to complement mobile data offerings by providing a low-cost, high bandwidth alternative for getting online and access apps, download and stream content,” says Munish Seth, regional head for connectivity solutions in the APAC region.

Facebook Logo

Mashable reports that India is the fastest growing market for Facebook. As of last month, Facebook’s marquee platform had 184 million monthly active users in the country, 50 percent of which return to the site every day. The company’s instant messaging and voice calling app WhatsApp also has over 200 million monthly active users in India. 

May 13, 2017   No Comments

Google India Encourages Small Businesses to Go Online

A joint study by Google and KPMG titled Impact of internet and digitization on Small and Medium Businesses in India pointed out that 32% of digital businesses cater to customers outside their city, and employ five times as many people as do businesses that are offline; and profits of digitally engaged businesses grow twice as fast compared to offline small companies. The research also revealed that the rise of digital SMBs can help increase India’s GDP by 10 percentage points.

To address the offline 68% SMBs, Sundar Pichai, CEO of Google, announced the launch of Digital Unlocked, a training program for business owners in India that will empower them with essential digital skills to use the internet to grow their business. The program is offered as a combination of online, offline and mobile modes. The offline training will be conducted in partnership with industry body FICCI, and over the next three years 5,000 workshops will be held across 40 Indian cities. This training course is certified by Google, the Indian School of Business and FICCI, reports Mint.

Google India Logo

Additionally, Google launched Primer, a free mobile app designed to teach digital marketing skills in a quick, easy and interactive way. Available for download through the Google Play and iOS app store, Primer can work offline too, and is currently available in English and Hindi with Tamil, Telugu and Marathi versions coming shortly.


January 7, 2017   No Comments

Revlon to Expand Retail Footprint in India

Operating in India since 1995, New York headquartered Revlon currently has 27 retail outlets across the country. The company will  launch a significant number of exclusive stores in India to bring up this number to 100 by the end of 2017, reports

Estimated at $10 billion, India’s cosmetics market is expected to grow at a compounded annual rate of 10 percent to $17 billion by 2020, says Boston-based market research company Trefis.

Nicholas Micallef, a beauty and personal care analyst at the U.K.-based Euromonitor International expects Revlon’s growth in India will accrue from hair colorants and natural products both of which are in high demand in India.

Revlon Hair Colors

Revlon Hair Colors

December 26, 2016   No Comments

WeWork Expands Services to India

New York-based WeWork, the world’s largest co-working  office company, has formed a partnership with Embassy Group, a Bangalore-based real estate firm, and is planning to open locations in Mumbai, New Delhi and Bangalore in the first half of next year, the Wall Street Journal reported.

WeWork CEO Adam Neumann visited India earlier and said, “Now that we saw the energy, we cannot ignore it.” While declining to give specifics on locations, pricing and long-term plans, company executives disclosed that the country’s young population, increasing number of startups and pro-business government policies make India a key location in the company’s global strategy, reports The Real Deal.


Embassy Group director Karan Virwani said the partnership will pay special attention to customize spaces to Indian culture, such as recognizing that Indian food is “aromatic” and may not be enjoyed by everyone in nearby work spaces.

December 8, 2016   No Comments

Amazon Has Localized Five Marketing Strategies for India

Aware that India’s challenging e-commerce market should be worth $127 billion in 2025, up from $11.2 billion last year, Seattle, Washington-based Amazon is doing things differently in India, reports the Wall Street Journal.

  1. Allowing cash-on-delivery payments: Due to consumers’ fear of online fraud coupled with the fact that the majority of consumers do not have credit/debit cards, Amazon delivery staff are authorized to collect cash payments for the ordered goods.
  2. Motorcycle deliveries: Congested roads in India sometimes hamper timely deliveries. Using motorcycles for this purpose, Amazon has been able to reach people in hard-to-access  places.
  3. Advertisements in Hindi: The company’s television commercials project the large variety of goods (80 million) available on its site. The commercials that are in Hindi, emphasize family bonds, and the penchant for Indians wanting more choices: “Aur Dhikao” (show more).
  4. Smaller warehouses: Because of transporting challenges, Jeff Bezos, chief executive of Amazon, recommended using a greater number of smaller facilities to store goods awaiting delivery.
  5. “Amazon Chai Cart” program:  Amazon devised a three-wheeled, mobile tea cart which it wheeled through cities’ business districts as part of its “Amazon Chai Cart” program, to discuss and attract retailers over a cup of tea.
    According to Amazon, the cart traveled more than 9,000 miles in 31 cities, interacting with more than 10,000 sellers and serving some 37,200 cups of tea.Amazon Logo

November 17, 2016   No Comments