Category — Communication across Cultures

USPS To Commemorate Festival of Diwali

Wednesday, Oct 5, the U.S. Postal Service will commemorate the Hindu festival of Diwali with a Forever stamp. The first-day-of-issue dedication ceremony will take place at the Consulate General of India, New York.

The stamp design is a photograph featuring a traditional lighted diya or oil lamp placed on a sparkling gold background. These lamps are usually made from clay with cotton wicks dipped in clarified butter known as “ghee” or in vegetable oils.

Forever Stamp on Diwali

Diwali is a shortened version of the Sanskrit word Deepavali, which roughly translates as “a necklace of lights”, and it celebrates the triumph of good over evil. This Forever stamp will also be equal in value to the current First Class Mail 1-ounce price.

September 2, 2016   No Comments

Amazon Focuses on India for e-Commerce Growth

With benefits such as two-day free shipping, free video and music streaming, and a heads up on instant deals, Amazon Prime members drive revenues for the company, and Amazon is looking to replicate the same model in India, which it considers to be a region of huge opportunity.

Forbes reports that Amazon is scouting Indian production houses for building its local video streaming content and is also hiring industry experts to set up its Prime Video team. It will invest $300 million in creating original video content for Prime Video. This investment is part of the $3 billion fresh funding for India announced by the company earlier this year. Video-on-demand is at a nascent stage in India and is expected to witness significant growth in the next five years, with subscribers expected to grow to 105 million by 2020 from the 15 million figure forecast for 2015.

Amazon Logo

For Amazon to establish itself as a dominant player in the e-commerce market, it will have to adapt its Prime memberships to suit the value conscious consumers in India. Prime Video can play an important role and Amazon’s investment in creating original content for its video-on-demand service will be well worth it.

July 23, 2016   No Comments

Lionsgate Studio Launches Globalgate, Targets India

Santa Monica, California-based Lionsgate, global content leader whose feature films, television programming and digital content touch consumers around the world, hopes to tap specific international markets with a new partnership: Globalgate Entertainment. This  initiative teams the studio with executives Paul Presburger, William Pfeiffer and Clifford Werber.

Globalgate  plans to identify and produce films in local languages that consortium partners will distribute and co-finance via Globalgate Fund, and it expects to form alliances soon in China, India, and other major markets, reports Deadline. It will open “an opportunity to grow our presence in local-language films, leverage the content in our library and further mine exciting new IP and talent around the world,” Lionsgate CEO Jon Feltheimer says.

Lionsgate

“Local language films are competing successfully with Hollywood studio releases in market after market, representing a large and growing share of the box office in key territories around the world,” Lionsgate’s three partners said in a joint statement.

July 11, 2016   No Comments

Congresswoman Gabbard Campaigns for Stamp Depicting Diwali

Tulsi Gabbard, the first Hindu to be elected to the U.S. Congress, has launched a signature campaign to ask the country’s postal service to issue a stamp for recognizing the Indian festival  Diwali as a special day, reports The Hindu. Other major religions in the country have a stamp dedicated to them, but Hinduism does not have any yet.

“After decades of progress towards creating a postage stamp that recognizes the festival of lights, finally, we’re almost there,” Ms. Gabbard said in a video message.  “Every year when we get together and we celebrate Diwali, the beautiful festival of lights, we’re celebrating the triumph of good over evil, of right over wrong. Now, a lot of people having been working hard to try to get a Diwali stamp here in the United States, but we need your help,” Ms. Gabbard said, asking Hindu Americans to sign her online petition urging the United States Postal Service to create a stamp in honor of the festival.

Tulsi Gabbard

 

July 1, 2016   No Comments

Yoga Day Marked in Times Square and Across the Globe

Last year, the United Nations proclaimed June 21 as International Day of Yoga, and many countries marked this day performing yoga exercises, report both NBC News and the BBC.

On June 20, at Times Square, New York City, traffic came to a standstill as people practiced for a yoga session during the summer solstice on Monday. In the Philippines, Australia, Malaysia, China, Belarus and India, young students and adults practiced yoga breathing exercises and yoga poses to mark the International Day of Yoga.

On Yoga Day with Prime Minister Modi of India

On Yoga Day with Prime Minister Modi of India

Venues were as varied as the Sydney Harbor Bridge, the Sydney Opera House, Gorky Park in Minsk,  schools, parade grounds, parks, a glass sightseeing platform on the outskirts of Beijing, and even a swimming pool!

June 22, 2016   No Comments