Category — Foreign Companies in India

Amazon Expands Prime Video in India

Having launched its Prime Video at a lower price than Netflix, Amazon India is now consolidating partnerships to expand its user base in the country. It recently partnered with Vodafone, which, after its merger with Idea Cellular in a $23 million deal, is the biggest telecom company in the country with a customer base of 400 million. Amazon aims to penetrate this user base and also build a competitive edge against Reliance Jio and other Indian service providers that are offering streaming services on mobile phones.

Forbes reports that Amazon India is focusing on local content and targeting smartphone video consumers in India. Mint claims that India is expected to have 650 million internet users by 2020, making it a huge market for video-on-demand consumption.

Amazon Prime Video

Amazon’s strategy of partnering with a telecom operator that can provide 4G services on mobile phones will likely work since the majority of India’s population is not likely to invest in a fast landline broadband connection to view content on large screens.

 

March 20, 2017   No Comments

Panasonic Localizes Washing Machines for India

After two years of testing experiments, Japanese multinational electronics corporation Panasonic, headquartered in Kadoma, Osaka, has launched a washing machine especially for India’s consumers.

Panasonic said the introduction of a ‘curry’ button followed complaints from customers struggling to fully get curry stains off their clothes. Panasonic researchers analyzed what went into a typical Indian household’s curry dish, and then tried to establish the optimal time and water temperature required to remove the stains.The machine has five other cycles aimed at the Indian consumer, including one to remove traces of hair oil, reports BBC News.

Panasonic Washing Machine

5,000 ‘StainMaster’ machines priced at $330 were sold so far.  The company is planning similar machines for other Asian markets too, tackling stains specific to those countries.

March 20, 2017   No Comments

India’s Jio Hope to Be World’s Fifth Largest Telecom Operator

Reliance Jio, which launched India’s first nationwide LTE network in September 2016, signed up more than 100 million 4G subscribers in less than six months. South Korea’s Samsung is Jio’s sole LTE network provider.

End February this year, Jio and Samsung extended their partnership, and announced plans to enhance the LTE network in rural areas to cover 90 percent of the population by the end of the year. Jyotindra Thacker, president of Jio, said, “We’ve taken the country from data shortage to data abundance,” adding that the company aims to be the fifth largest operator globally, reports Mobile World Live.

Reliance Jio

Jio and Samsung have plans to work together to improve “efficiency in the RAN as well as the core”. Jio’s senior vice president Tareq Amin recounted the company’s many achievements: the first in the world to offer LTE multicast services on a large scale; the first in the country to deploy TDD-FDD LTE carrier aggregation, and to offer LTE Cat 6. He also said that Jio’s network has the highest density of hetnets in the world.

March 20, 2017   No Comments

Blackberry Will Make Android Devices in India

Waterloo Canada-based Blackberry announced its partnership with New Delhi, India-based Optiemus Infracom, an existing distribution partner for BlackBerry devices in the country. Blackberry will license device software and brand assets to Optiemus, which will design, manufacture, sell, promote, and support BlackBerry-branded devices in India, Sri Lanka, Nepal and Bangladesh.

Alex Thurber, senior vice president, general manager, Mobility Solutions at BlackBerry said, “India is a very important market for BlackBerry, so we are delighted our latest licensing partnership will extend the BlackBerry software experience to more customers and support the Indian government’s ‘Make In India’ agenda. This is an important milestone in our strategy to put ‘the smart in the phone’, providing state-of-the-art security and device software on a platform relevant to mobile customers, with more localization.”

Blackberry Handset

BlackBerry will continue to control and develop its security and software solutions and maintain trusted BlackBerry security software, including regular Android security updates to the platform, reports telecomlead.

March 20, 2017   No Comments

NetApp Inaugurates a Global Center of Excellence in India

Sunnyvale, California-based storage and data management company NetApp opened a Global Center of Excellence in Bangalore. The 12,000-square-foot data center and engineering laboratory on a 15-acre campus incorporates one   million square feet of work space. The new facility incorporates the company’s first startup accelerator program called “Escape Velocity” that will foster technology startups and expand the Data Fabric ecosystem.

NetApp CEO George Kurian said, “Our continued investment in India, with its highly skilled talent, collaborative government, and global business partners, strengthens our ability to succeed in the new era of hybrid cloud.”

NetApp Innovation Center

Deepak Visweswaraiah, managing director of NetApp India and head of NetApp’s worldwide Data Fabric and Manageability Group, stated, “As we evolve our Data Fabric approach, the Escape Velocity program will help to share our technology expertise and business acumen with innovative startups, which will add to the robust cloud data management ecosystem our customers need.”

 

March 18, 2017   No Comments