Clean Motion Expects India Largest Market for its Electric Rickshaws

Clean Motion India, a subsidiary of Clean Motion AB, Sweden, rolled out its three-wheeled electric  rickshaw or  “pod” called the Zbee in 2016. Certified in the L5 category by the International Center for Automotive Technology, these electric vehicles are gaining acceptance in India.

Business World interviewed Anil Arora, Country Head, Clean Motion India who shared his insights into the future of this e-vehicle in India:

Arora said that the third generation of this vehicle are used in malls in Gurgaon, and Noida, near Delhi. “We would like to be integrated as a connected electric vehicle for Greenfield smart cities. We will go for subscription-based models and are in talks with five-star hotel management in multiple cities to operate our vehicles. Yes, we do have such plans for South East Asian markets. We are starting our shipment to Nepal and Sri Lanka,” said Arora.

Zbee the elctrical vehicle

Currently most of the 230 components for building this vehicle are imported from Sweden, and the company is localizing the product at their  manufacturing facility at Faridabad in India’s northern state of Haryana. “We are aiming for a 70 percent localization which will enable us to bring down the price of the vehicle. The automotive ancillary industry even for e-vehicles is very good in India,” mentioned Arora.

By 2020 the company aims to have a valuation of $150 million. “The key growth drivers will be widespread expansion and mass acceptance of our products. In fact, India is expected to be the biggest market for us globally,” Arora added.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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