Coca Cola India Restructures, Targets $2.5 Billion by 2020

Coca-Cola India will restructure its business to achieve its  annual sales target of  $2.5 billion by 2020. The company, that currently distributes its products through two million outlets across 25 Indian states, aims to launch one million new outlets in the next few years. Plans also include the setting up of the Premium Division to service customer requirements around niche and premium beverages – “Smart” Water, frozen fruit desserts, mixers and tonic water, and amalgamating the existing Alternate Beverages Division to the mainstream distribution system.

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The company will now operate through seven zones, instead of the current five, and “will have a leaner corporate office and a much strengthened sales and supply-chain organization,” a company release said, per Business Standard.

“It was very clear from our research, conversations, and market data that today we are not structured in a way that allows us to fully leverage our scale and market capabilities,” Hindustan Coca-Cola Beverages chief executive Christina Ruggiero said.

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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