Danfoss India Targets 50% Localization by 2020

Danfoss Industries, the Indian arm of the Nordborg, Denmark-headquartered Danfoss, which makes a range of industrial products for heating, cooling and energy efficiency, is aiming to increase manufacturing localization to up to 50 percent by 2020.

Danfoss India president Ravichandran Purshothaman said the company manufactures 20 percent of its products locally while the rest are imported. “We have invested a lot in R&D in the last few years and will continue to further invest in innovation and technology so that we can manufacture products locally, which we can even export to other markets,” he added. Danfoss has three manufacturing units in India, with the largest in Chennai spread over 50 acres, which also houses four R&D labs, reports Money Control.

Danfoss President India, Ravichandran Purushothaman

Ravichandran Purushothaman

Purushothaman explained that to increase the company’s production capabilities, they will have to strengthen and double their supplier base. “There is huge scope for expanding in Maharashtra, Gujarat and southern states” he said.


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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.


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