e-Bay India Merges with Flipkart

Online selling platform eBay India, and Bangalore, India-based e-commerce firm Flipkart Group formally concluded their merger process.

Flipkart will own and operate eBay, while the latter will function as an independent entity even as the two firms explore opportunities in cross-border trade. Customers from Flipkart and eBay will get access to both of the firm’s inventories. Additionally, the partnership will provide an opportunity for Flipkart’s sellers to expand their sales globally.

Flipkart Logo

VCCircle reports that eBay had an early-mover advantage in India, but was unable to capitalize on it and lost to younger rivals Flipkart, Snapdeal, and Amazon India.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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