Emma Watson Wears Indian Bodice

In Beauty and the Beast, Disney‘s film set in France, Britain’s Emma Watson, starring as Belle, wears a beautiful, delicately hand embroidered bodice created by India’s artisans. “They used a technique called ‘Aari work’ which is a very fine chain stitch traditional to the Kutch area of Gujarat,” said assistant costume designer Sinead O’Sullivan. She went on to mention that the style of embroidery “lent itself very nicely to eighteenth century French floral design.”

Aari Embroidery from Kutch

CNN reports that Anaita Shroff Adajania, fashion director for Vogue India and a stylist in the Indian film industry said, “It’s not just the film industry that’s turning to India. Some of the biggest names in fashion get their work done in the country.”

Former First Lady Michelle Obama wore the creations of Mumbai-born designer Naeem Khan on two occasions while Bibhu Mohapatra from India’s eastern state of Orissa has created outfits for Lupita Nyong’o, Jennifer Lopez and Gwyneth Paltrow.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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