Facing its Rivals’ Merger, Amazon India Recommits

In an interview with MoneyControl over Amazon’s India strategy to counter a possible merger between India’s largest e-commerce company Flipkart, and its rival Snapdeal, Amazon’s India chief Amit Agarwal said, “… no matter what happens, even after 20 years, customers will want great selection, great product and fast delivery. So I am going to keep my focus on that… our strategy 20 years later in India will be the same.”

Moneycontrol says that the Indian e-commerce sector is undergoing a phase of consolidation. Last year, Tiger Global-backed Flipkart acquired fashion e-tailer Jabong and is currently in talks to acquire Snapdeal. Earlier this month, it raised $1.4 billion from eBay Inc, Microsoft and Tencent. As part of the deal, eBay’s India business was merged with Flipkart’s.

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Amazon has been able to grow its market share in India significantly since the time it started four years ago. In 2016, it pushed Snapdeal to the third position to become the second-largest e-commerce firm in India. Currently, its business is very close to Flipkart’s.

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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