Ferrero Rocher to Double its Investment in India

In an interview with the Economic Times, Roberto Grasso, India managing director of the Italian Ferrero Rocher brand of candies, outlined his company’s growth and said that the company will double its investment to $256 million in the next few years.

Ferrero Chocolates

Ferrero entered India a decade ago, and:

  • Has an annual sales turnover of $240 million.
  • Has worked with its vendors to achieve the quality of raw material it requires for its confections; 90% of its raw material is now sourced from India.
  • 50% of the products manufactured in India is exported.
  • The India branch of the company has recently overtaken Nestle’s chocolate production figures, in India.
  • Established its first research and development laboratory outside of Europe, in Baramati in the western state of Maharashtra. This lab designs and develops toys that are used in the Kinder Joy product.
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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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