Ford Partners India’s Mahindra to Manufacture eCars

Since the Government of India’s plans to move to an all-electric fleet by 2030, Michigan-based Ford Motor Company will collaborate with Mumbai, India-based Mahindra & Mahindra  to explore joint development of products, especially electric and connected vehicles. The partnership, for an initial period of three years, will expand Ford’s reach in the fast-growing Indian auto market and improve Mahindra’s access to global markets.

Electric car

 “The partnership with M&M will allow us to work together to take advantage of the changes coming in the industry. The enormous growth potential in the utility vehicle market and the growing importance of mobility and affordable battery electric vehicles are all aligned with our strategic priorities,” said Jim Farley, executive vice-president and president of global markets, Ford.

The Business Standard reports that Mahindra  has been losing market share and has not been able grow volumes for more than a year, and Ford has been stuck with a sub-three percent share for a few years, while emerging as the biggest exporter of passenger vehicles from India. Ford has spare capacity which can be used optimally by its new Indian partner.

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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