Google Delivers the Internet on Bicycles in India

Alphabet Inc unit Google has partnered with India’s Tata Trusts in launching  “Internet Saathi” (Internet partner)  to empower women and their communities in rural India by enabling them to use the Internet and benefit from it in their daily lives. The joint initiative is aimed at bridging the technology gender divide, explains Tata Trusts.

Launch of Internet Saathi

Launch of Internet Saathi

Equipped with bicycles with large boxes on the back containing internet-enabled devices running Google’s Android mobile operating system, the guides ride their bicycles from one village to another showing women how to search for information, using Facebook Inc.’s WhatsApp messaging service, and even just using a smartphone to make a call, says the Wall Street Journal.

A year into the launch, the program’s 9,000 female tutors have imparted a better understanding to more than 1 million women of how being connected could improve their lives.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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