Harley-Davidson Launches the 2018 Softail Range in India

Milwaukee, WI-based Harley-Davidson launched its latest motorcycle series, the 2018 Softail range in India. This series, which celebrates the company’s 115th anniversary, comprises of four models – Street Bob, Fat Bob Heritage Softail Classic and Fat Boy with prices ranging from $18,540 to $30,900.


At the launch of the new range of motorcycles, Peter MacKenzie, managing director, Harley-Davidson India and China said, “Our new offerings strongly demonstrate Harley-Davidson’s focus on reinventing products for motorcycle enthusiasts and aspiring riders. The 2018 Softail custom motorcycles have been inspired by Harley-Davidson’s history, authenticity, and styling DNA through a modern lens. The response to the first look has been very positive  and we are confident that the motorcycles will further enhance the sport of leisure motorcycling in India.”

All the four motorcycles in the 2018 Harley Davidson Softail range come with a new engine and several improvements to their chassis and suspension, reports Indiancarsbikes.in.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.


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