Hershey Considers India “Key for Continued Growth”

Global confectionery major Hershey has seen a strong quarter of growth in India, and says it is committed to investing in this emerging market.

Mydigitalfc.com reports that Hershey India, a subsidiary of The Hershey Company, operates both its confectionery and beverage lines from regional sales offices in Mumbai, Delhi, Chennai and Kolkata. The organization’s salesforce of 500 people reach more than a million retail outlets through 1,500 distributors spread across India. The Hershey brands Sofit, Hershey’s Syrup, Jumpin, Soft, and Jolly Rancher are popular with consumers.

“The scale and potential of India is key for our continued growth around the world and Hershey is committed to investing in India,” says Praveen Jakate, managing director of Hershey India.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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