HuffPost Launches HuffPost India Edition

Huffington Post will soon end its partnership with the Times of India, and Lydia Polgreen, editor-in-chief of HuffPost, was in India to lead HuffPost India on its independent journey.

In an interview with Mint, Polgreen said, “This [India] was a place where we felt like we wanted to invest and to go in a different direction. We very much plan to remain in India as a publisher and continue to do journalism here. We plan to expand our team here.”

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NiemanLab reports that India offers a massive potential audience for mobile-friendly publishers such as HuffPost, BuzzFeed, Quartz, and Vice: Indian smartphone users’ monthly data consumption is on track to nearly quintuple by 2023, and the country’s media and entertainment industry is expected to add between 140,000 and 160,000 jobs each year for the next five years, according to reports.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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