India Allocated Funds Promote Movies at Global Festivals

India’s Information and Broadcasting Ministry has unveiled a Film Promotion Fund to help promote Indian films entered in the foreign-language Oscar category, and those competing at major international festivals such as Cannes, Sundance, Berlin, Busan, Toronto, Locarno and Venice and Rotterdam, among others.

While the total size of the fund was not disclosed, films entering the Oscar’s foreign-language category can receive  up to $150,000. Films competing at Cannes can receive up to $30,000, while those entered in the official competition categories at Venice can get $22,000.

Satellite

“This initiative will help independent film-makers to promote their work across the globe,” Information and Broadcasting minister M. Venkaiah Naidu said, notes The Hollywood Reporter.

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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