India is Facebook’s Fastest Growing Market

“We are growing faster in India compared to the average of the rest of the world. Our primary focus right now is for the next billion people to come online and India is obviously a huge part of that,” said Adam Mosseri, vice president, product management at Facebook’s new office in Gurgaon, India.

In terms of daily active users, Facebook in India grew 22% year-on-year compared with 17% globally, including its home market.  Mint reports that in a slowing U.S. ad market, Facebook is looking for the next frontier of growth. And nothing looks as good as India’s under-penetrated market, in terms of users, advertising and Internet access.

Adam Mosseri

Adam Mosseri

Mosseri added, “There is a lot more work to do to ensure the product does well, there’s performance, language or the size of the app or offering video. There’s so much potential and so much work to do I worry about our ability to do enough of it fast enough.”

When India’s Prime Minister, Narendra Modi visited California last year, a special Town Hall meeting was organized by Facebook CEO Mark Zuckerberg and played live to users worldwide. Earlier, Facebook also bought What’s App, a company whose mobile application is wildly popular in India.

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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