India May Implement Food Fortification Regulations

The Food Safety and Standards Authority of India (FSSAI) is promoting the introduction of micro-nutrients in staple foods to fight malnutrition.

“We are trying to encourage brands to fortify their products. We are targeting five staple foods including rice, wheat, milk and edible oil for fortification,” FSSAI CEO Pawan Kumar Agarwal said at an interactive session with the Bharat Chamber of Commerce on food safety.

Business Standard reports that currently the government does not have any plans to make fortifying staple foods mandatory, but it will monitor the situation. “If voluntary acceptance is low then government may take steps to make it mandatory,” added Agarwal. 

If you have any queries or need more information on the Food Safety and Standards (Fortification of Foods) Regulations 2017, please contact us and we will respond.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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