India Overtakes U.S. to Become 2nd Largest Smartphone Market

According to Singapore-based research firm Canalys, with more than 40 million smartphones shipped to India in the third quarter of 2017, India surpassed the United States to become the second-largest smartphone market. Shipments in Q3 grew 23 percent year-over-year in India, putting it in second place right behind China.

Samsung and Xiaomi accounted for nearly 50 percent of the market in Q3, shipping 9.4 million and 9.2 million units respectively, with Vivo, Oppo and Lenovo rounding out the top five places, reports ZD Net.

Samsung Smartphone

Ishan Dutt, research analyst at Canalys noted that there are close to 100 mobile device brands sold in India, and added that growth in India will continue, attributing it mainly to low smartphone penetration and the explosion of LTE. Analyst Rushabh Doshi said, “We predict Xiaomi’s continued go-to-market innovations will allow it to overtake Samsung within a couple of quarters.”

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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