India to Get its First Cartoon Network Themed Park

Turner International India, a division of New York City-based Times Warnerand the Rajgreen Group of Companies based in Gujarat, India, announced a 10-year partnership in Amaazia — India’s first Cartoon Network-branded amusement park. The Rajgreen Group invested $66 million in the venture which is located at Surat in the state of Gujarat. Amaazia is expected to be operational by the first quarter of 2019. 

Spread over 657,00  square feet, the park has been conceptualized and designed by the Sanderson Group, Australia. Planned as a family entertainment destination, the park will have 33 rides and attractions featuring popular Cartoon Network characters, 20 unique water-slides, a water park, a family recreational hub, and a retail shopping area. The venture aims to tap one million footfalls in its first year of operations, reports Business Line

Sanjay Movaliya, chairman, Rajgreen Group, said, “Our audience today is well-travelled and exposed to global entertainment venues. Our aim is to create a similar experience closer home, via our association with a hugely popular global brand like Cartoon Network.” 

A section of a roller coaster

According to a KPMG report, the Indian theme park industry grew at 10.25 per cent in 2016 to reach $466 million, up from $426 million in 2015.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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