India Tops Travelport Digital Traveler Rankings

 Travelport , U.K.-based travel commerce platform providing distribution, and technology, for the travel industry, just conducted a global survey which highlights different digital travel habits.

India tops as the most digitally-advanced traveler nation in terms of digital tools being used for travel purposes, Travelport’s survey said. China stood at the second place and Indonesia at the third position. This seems to be driven primarily by the use of smart phones by travelers from the top ranked countries, and in our opinion might reflect the reality that these countries leapfrogged to mobile-first and don’t use desktop computers and landlines very much.

The Digital Traveler Rankings 2017

Rank

Country

1

India

2

China

3

Indonesia

4

Brazil

5

Saudi Arabia

6

Mexico

7

South Africa

8

United Arab Emirates

9

Colombia

10

Italy

11

United States

12

Spain

13

France

14

Russia

15

Canada

16

Australia

17

United Kingdom

18

Japan

19

Germany

The findings are based on an online survey with inputs of 11,000 travelers from 19 countries, highlighting the use of digital tools when planning, booking and experiencing a journey. 1,000 people from India — who took at least one round trip flight last year — participated in the survey.

The survey said that in India smartphones are the preferred digital device with 82 percent of Indian travelers feeling that mobile boarding passes and e-tickets make travel easier.

Press Trust of India reports that per the survey, around 66 percent respondents avoid hotels that charge for Wi-Fi while 83 percent people feel it is important to stay virtually connected to family and friends whenever travelling.

Smartphone looking at airbnb site
“The findings highlight the need for the $7.6 trillion global travel and hospitality industry to adapt continually to provide responsive, relevant and timely service for customers,” Rabih Saab, president and managing director (Europe, Middle East, Africa and South Asia) of Travelport, said.

Be Sociable, Share!
Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

0 comments

There are no comments yet...

Kick things off by filling out the form below.

Leave a Comment

*