Indians Attracted to Western Employers the Most

The Netherlands-headquartered Randstad Group released its  Employer Brand Research 2017 the world’s largest public opinion survey on employer branding. In India this year, the research captured the views of 3,500 respondents.

According to the survey results, Google India, has been named as India’s most ‘attractive employer brand’,  followed by Mercedes–Benz India. Sector specific winners are Amazon India for e-Commerce, ITC Limited for FMCG and Philips India for Consumer and Healthcare.

A lady at work in an office

Salary and employee benefits continue to be the top driver among the Indian workforce across all
profiles while choosing an employer, quotes SmartInvestor. This is followed by good work-life balance and job security. The survey also highlights that the Indian workforce prefers to work for companies operating in sectors such as IT (65%), followed by BFSI (63%) and retail & FMCG (62%).


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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.


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