India’s Attero Seeks to Recycle E-Waste in U.S.

Latin for “waste”, Attero is India’s largest electronic asset management company which promotes eco-friendly reuse and recycling of electronics. The e-waste recycler and metal extraction company, aims to turn waste into sustainable resources.

Founded by Nitin Gupta in 2008 just after he had finished his MBA from New York University, the company, situated in Noida near New Delhi, has patented a technology which helps remove precious metals such as gold, silver and palladium from electronic waste, such as circuit boards and mobile phones, among others. Attero claims its technology can remove more than 10 precious metals found in used electronics without releasing hazardous chemicals back into the environment reports



According to Forbes, Attero has won the backing of U.S. investors such as the International Finance Corporation and Draper Fisher Jurvetson to help it expand into the U.S.

Attero’s move into the U.S. market would be the first time the country has its own facilities for extracting precious metals from components such as circuit boards. Currently most U.S. circuit boards are recycled in Europe, Asia and Canada.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.


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