India’s Digital Advertising Market Projected To Grow at 35%

According to an IAMAI-IMRB report titled Digital Advertising in India, the country’s digital advertising market is projected to grow at a CAGR of 35 percent to reach $1.25 billion by the end of this year.
Since 2010 this market has been growing steadily, in 2016 dollars:
2010-2011 — $156 million
2012-2013 — $320 million
2014-2015 — $837 million
Online Marketing
In terms of volume, e-commerce led the digital advertisement spends with $151 million  followed by telecom $ 105 million, banking, financial services and insurance $ 120 million  and FMCG $105 million, the report by Internet and Mobile Association of India (IAMAI) and IMRB International said. Money Control reports that banking, financial services and insurance sector spent a higher share of its advertisement expenditure on digital compared with other verticals with 40 percent of its overall advertising spends going towards digital. This was followed by e-commerce (26 percent), telecom (25 percent) and travel (25 percent).
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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.


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