India’s Growth Shatters Auto Sales Records

More than three million cars were sold last year in India, a 6.4% increase over 2014, according to Euromonitor. Sales are expected to grow by 4.7% in 2016 as buyers are encouraged by lower fuel prices and reduced interest rates, reports CNN Money.
“We are going to see a flood of crossovers hitting the market,” said Anil Sharma, principal analyst at IHS Automotive. These models — half sedan and half SUV — appeal to consumers looking to make a lifestyle statement.

Tata Hexa a Crossover SUV

Tata Hexa: a  crossover SUV

Indian consumers are very sensitive to shifts in economic conditions. For the vast majority of the country’s 1.3 billion citizens, cars are still a luxury product. Prices are also low compared to the global average: A new car can cost as little as $3,000.
Neil King, auto analyst at Euromonitor, says India has the potential to leapfrog Brazil, Germany and even Japan to become the third largest car market by 2030.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.


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