India’s Mahindra Opens Michigan’s First new Auto Factory in 25 Years

Already with a large presence in the U.S. tractor market, Mahindra and Mahindra, an Indian multinational car manufacturing corporation headquartered in Mumbai, launched a new manufacturing facility in Auburn, Michigan, where the company plans to build off-road vehicles. The new facility is part of the company’s expansion plans, and becomes a part of its $230 million investment in Southeast Michigan.

“This is an exciting day for Mahindra, our terrific employees and Detroit. I couldn’t be prouder to be here to help open this new facility today,” said Anand Mahindra, chairman, Mahindra Group at the launch. He explained that the company had increased its workforce to three times the original number in the past 18 months and was committed to growing the Mahindra brand in North America and Michigan.

M&M Off-Roader 'Thar'

M&M Off-Roader ‘Thar’

The off-road vehicle will be limited to 45 miles an hour, and will cater to people needing an off-roader for tasks on private property or on lightly traveled public roads, reports the Wall Street Journal.

“It is a great day for my district and my State as this is the first automotive manufacturing facility in 25 years. This comeback is real and exciting,” said Congressman Dave Trott adding that Southeast Michigan is the birthplace of automotive industry.

“We are serious about courting Asian investment, global investment in Michigan,” Tracie Tillinger, an official with the Michigan Economic Development Corp., said.

 

 

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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