India’s Tata Launches Himalayan Mineral Water in U.S.

Kolkata-based Tata Global Beverages announced the launch of its premium natural mineral water brand ‘Himalayan’ in the U.S. market. Currently, Himalayan is marketed by subsidiary NourishCo, a joint venture between Tata Global Beverages and PepsiCo India, in Singapore and India.

The company said that its mineral water brand “will now enter the U.S. market in a phased manner, through an agreement signed by its subsidiary with Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters, to distribute and market the brand.”

himalayan Sparkling Water

DNA reports that this his agreement will give Himalayan the benefit of Preston, Washington-based Talking Rain’s extensive go to market and execution capabilities in the U.S.

According to the company website, “The water is bottled at source from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface, located at the foothills of the Shivalik range in the Himalayas.”


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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.


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