India’s VEQTA Signs with Major League Baseball

New Delhi-based Veqta, India’s streaming video service, and the country’s first over-the-top service focused on sports content, inked a partnership with Major League Baseball.

Per the deal, Veqta will stream over 20 live MLB games each week during the regular season, along with full coverage of the league’s major events, including the All-Star Game, Wild Card Games, Division Series, League Championship Series and the World Series says The Hollywood Reporter.

Veqta Logo

Co-founded by Varun Mathur and Vikram Tanwar in April 2015, Veqta raised $500,000 in seed capital in May 2016. “We are thrilled to have Major League Baseball, one of the biggest names in the world of sport, partner with us,” said director Vikram Tanwar. “Baseball has a niche audience here [in India] and we wish to grow it further,” he added.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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