India’s Wild Tiger Rum Boards Tiger Air

India’s Wild Tiger Special Reserve Rum has partnered with Singapore’s Tiger Air flights to retail on all routes operated by the carrier. Wild Tiger first launched in the U.K. in 2015 before expanding into UAE markets, as well as Bangalore and Mumbai travel retail, reports The Spirits Business.

Produced from a blend of molasses and cane juice, the dark amber liquid is obtained by  distilling molasses spirit in columns which is then aged in American Oakwood casks which once stored Bourbon Whiskey. The resulting beverage is then blended with pure cane juice spirit achieved from double distillation in pot stills and bottled.

Wild Tiger Rum

Just as no two tigers share the same stripes, the stripe design on each bottle of Wild Tiger is unique, making each bottle a ‘special edition’. The company donates 10% of its profits towards its own non profit Wild Tiger Foundation, which works with wildlife establishments and tiger experts to save the tiger and its habitat.

Wild Tiger founder and Indian drinks entrepreneur, Gautom Menon, said, “Given India’s strong ancient roots to the origin of rum we would like to take an Indian brand to new territories and unscaled heights. We are starting our in-flight sales journey with Tiger Air before it’s available on other leading carriers of Europe and Asia.”

 

 

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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