India’s Zoomcar to Launch Bicycle Sharing Service

Ford-backed car rental service Zoomcar based in Bangalore, India, is set to start a bicycle sharing business. Founder, American  expatriate  Greg Moran, said that the company will have its own fleet of cycles and will start the service in Bangalore, Chennai and Kolkata.

“We have observed a huge market gap for trips shorter than 5 kilometers (3 miles)  and we believe that the cycle is best positioned to serve these cases. We are starting with a fleet of 500 cycles but we will take it to 10,000 within this year. We have worked heavily on the technology aspect of this business,” said Moran.

Bicycles

Zoomcar partners with a number of locations, such as retail stores and other small businesses in each city, to keep and manage the cycles. When a user requests for a cycle on the app, the nearest location will show up. The user can pick up a cycle from the location, and after using it, can leave it pretty much anywhere. The partner that is nearest has to arrange to pick up the cycle. The cycles will have GPS to indicate its location, reports the Economic Times.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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