Jungle Book: Highest Grossing Hollywood Film in India

Walt Disney’s The Jungle Book has become the highest-grossing Hollywood release ever in India, a country where 90% of the box office grosses go to films that are home grown. . After only 12 days in release in the country, the movie has grossed $24.6M

This release is the most recent example of Hollywood studios localizing content in India to increase audience share. The film was dubbed into Hindi, Tamil and Telugu, in addition to the English language version and was rolled out across 1,640 screens across the country.

The Jungle Book was not just a big movie, but one that at its heart is an Indian story, which doesn’t happen very often. Most Indians have grown up on stories of The Jungle Book, and it is a beloved story that we want to pass on to generations,” Amrita Pandey  VP, Studios, Disney India, told Variety.

The Jungle Book Poster

The Jungle Book Poster

 

For the Hindi version, Disney hired popular actors to voice characters with Priyanka Chopra (Quantico) performing Kaa, Irrfan Khan (Jurassic World) Baloo, Om Puri (The Hundred-Foot Journey) Bagheera, Shefali Shah (Monsoon Wedding) Raksha, and Nana Patekar (Welcome Back) Sher Khan.

“Each character was treated in a way that we included local cultural relevance in all the dialogue for each character. This has really paid off as the audience feedback on the Hindi language version has been exceptional,” Pandey said. “The dubbed contribution is a staggering 56% and English is 44%.”

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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