Levi’s Consolidates S. Asia, N. Africa and Middle East Businesses

San Francisco-based denim corporation Levi’s merged its South Asia market operations with those of the Middle East and North Africa citing common consumer preferences and synergies across these markets. These three geographies account for $200 million in wholesale revenue, and form the fastest growing business unit within Levi’s globally. The Bangalore-based India unit of Levi’s reported a revenue of over $130 million as of March 2017, with a net profit of almost $9 million.

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Levi’s India head Sanjeev Mohanty will spearhead the consolidated business. The Times of India reports that a company spokesperson confirmed the development. “Sanjeev has successfully led the South Asia region for over a year now, and we look forward to him bringing similar success, by driving growth and profitability, in this additional mandate as well,” the spokesperson added.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.


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