LinkedIn Launches 3 Products for India

On Monday, September 12, LinkedIn unveiled three products — a stripped down mobile site called LinkedIn Lite; a product aimed at the college placements market called LinkedIn Placements, and a LinkedIn Starter Pack aimed at startups and small businesses.

Jeff Weiner, chief executive of the social network for professionals said, “All the three products were entirely developed by the company’s 250-person-strong R&D outfit in Bangalore. The fact that LinkedIn has chosen to build customized products for the country underlines India’s importance.
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India is LinkedIn’s second-largest user base with 37 million members, only behind the U.S., which has over 130 million users.

“There’s a lot of learning from what we are going to do here that we think can be extended elsewhere beyond India,” Weiner told Economic Times in an exclusive interview.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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