‘Made in India’ LinkedIn Lite Extends to 60 Countries

 Sunnyvale, CA-based LinkedIn announced the roll out of its LinkedIn Lite app to Android users in India. Akshay Kothari, Head, LinkedIn India, said, “We have now been able to take all the LinkedIn experience and package it into an app that is less than 1 megabyte. This app will soon be extended to more than 60 countries.”

LinkedIn Lite, a mobile website for faster connectivity in weak network areas, was launched during CEO Jeff Weiner‘s visit to Bangalore in September last year, and is entirely developed by the company’s R&D unit in Bangalore. “We are seeing a lot of growth coming from tier-2 and tier-3 towns due to this initiative. In the past six months, unique visitors to our mobile site has doubled while the engagement on our site has gone up threefold,” Kothari added. The Economic Times reports that students have also been a key growth area for LinkedIn India, due to another India-made product, LinkedIn Placements, that has helped the company improve signups among students in the country, Kothari said.

LinkedIn is investing a lot of time in the learning space, developing more student-oriented content on its platform and on its online learning company Lynda.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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