Mars Food Acquires Tasty Bite in India

Mars Food, the European arm of Virginia-based Mars Inc, has signed a definitive agreement to acquire Preferred Brands International, based in Connecticut. The deal is expected to close by the fourth quarter of 2017, subject to regulatory approvals.

Preferred Brands International, a manufacturer and marketer of ready-to-heat Indian and Asian food products, in turn, owns a majority stake in subsidiary Tasty Bite Eatables which manufactures the ready-to-eat products under the brand name Tasty Bite in Pune, India. The Economic Times reports that the subsidiary will continue to be listed on the Bombay Stock Exchange after the acquisition.

Tasty Bite Products

Mars Food Global President Fiona Dawson said, “Tasty Bite is a fast-growing Indian/Asian dinner time brand. Upon closing of the acquisition, Mars Food will expand our all-natural vegetarian offerings in the U.S. and leverage Tasty Bite’s strong product development pipeline, flavor expertise and strategic sourcing of quality ingredients throughout our portfolio.”

 

Be Sociable, Share!
Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

0 comments

There are no comments yet...

Kick things off by filling out the form below.

Leave a Comment

*