STEER will contribute process know-how, the technology platform, and its expertise in materials transformation, while Merck brings to the table its understanding of pigments and their behaviors and core research work in plastics to create a c0-rotating twin screw extruder technology to process special effect pigments that are used to add glitter in cosmetics, the fashion industry, apparels and paints.
Both companies will validate the tests before launching the tech platform, according to Babu Padmanabhan, STEER managing director & Chief Knowledge Officer, says the Economic Times.
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation.
Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject.
He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.