Mexico’s Grupo Bimbo Enters India

Mexican company Grupo Bimbo, the world’s biggest baked goods manufacturer acquired a 65 percent stake in Jaipur, Rajasthan-based Ready Roti for an undisclosed amount. The move is a sign of Bimbo’s interest in emerging markets.

Ready Roti manufactures many kinds of breads, buns, pizza bases, as also rotis or Indian bread under the brand name Harvest Gold.

A packet of Ready Roti

Just-Food reports that Ready Roti has four plants and more than 500 workers, and that its annual sales are about $48 million.

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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