Mobile Data and Subscribers to Grow Exponentially in India

A report by Mumbai-headquartered global analytical company CRISIL says that mobile data consumption in India grew 24 times in last five years, and is set to grow four-fold in the next five years through fiscal 2022, with data subscribers expected to double beyond 900 million and penetration reaching 80% from 40% at present.

Other key takeaways reported by Telecomtalk.info

  • Faster penetration will be supported by a continued drop in tariffs
  • Telcos will need to focus on increasing per-subscriber usage to bolster incremental revenues
  • The per subscriber usage will reach 2.3 GB per user by 2022
  • Rapid expansion in Wi-Fi infrastructure will cause a shift in data traffic to fixed lines after fiscal 2022
  • Videos contribute nearly 80% to total data traffic (direct and indirect) in India
  • Video viewership is dominated by regional languages – nearly 60% in Hindi and nearly 35% in other regional languages
  • Time spent on mobiles by Indians is already in line with evolved markets

The report added that India lacks in Wi-Fi hotspots, which is reflected in the time spent on surfing internet over Wi-Fi being a low 18% compared with 50% in the U.S. It suggested that “India needs to catch up significantly with close to 35,000 Wi-Fi hotspots.”

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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